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Head of Field Marketing



Marketing & Communications
Rotterdam, Netherlands
Posted on Thursday, July 4, 2024

Company Description

At Sana Commerce, we're committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths.

It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors, and wholesalers succeed by fostering lasting relationships with customers who depend on them. We’re a fast-growing SaaS company that allows you to take ownership of your career.

At Sana Commerce, we are looking for a Head of Field Marketing, who will be responsible for developing and executing a comprehensive events and field marketing strategy in the United States, United Kingdom, Netherlands, Germany, and the Nordics that drives brand awareness, engagement, and lead generation. You will lead a talented team and collaborate with cross-functional departments to create impactful and memorable experiences that align with business goals.

What you'll get:

  • The opportunity to make an impact at a fast-growing SaaS scale-up;
  • Up to 3 weeks “work from anywhere” per year;
  • A global and customized onboarding program (9,1/10 rated by previous hires);
  • A hybrid working model – 4 days from the office, 1 day from home;
  • Bi-Weekly company lunch on us (Wednesdays).

Job Description

What you'll be doing

  • Developing and implementing a field marketing strategy that aligns with the company's overall marketing and business objectives, as well as identifying key industry events, conferences, trade shows, and other opportunities to enhance brand visibility and generate leads;
  • Overseeing the planning, execution, and post-event analysis of all company-hosted and third-party events, including trade shows, conferences, webinars, and corporate events;
  • Developing and executing field marketing programs that drive regional and local demand generation, working closely with sales teams, and measuring the effectiveness of field marketing initiatives;
  • Leading, mentoring, and developing a high-performing events and field marketing team;
  • Collaborating with internal and external stakeholders to ensure alignment and integration of marketing efforts.


What you'll bring:

  • A Bachelor’s or Master’s degree;
  • 6+ years of experience in event and field marketing;
  • Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously;
  • Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels;
  • Proficiency in event management software, marketing automation tools, and CRM systems. (i.e. Dynamics CRM, Marketo, Airmeet);
  • Ability to travel as needed to support events and field marketing activities.

Who we are:

So, what does it mean to be a part of the Sana Commerce team?

  • Entrepreneurial. Sana Commerce exists today because a few people had a great idea and brought that idea to life.
  • Result-driven. We also know that being result-driven is about more than just KPIs. It’s about creating value, tackling challenges head-on, and supporting our colleagues in reaching their goals.
  • Customer-Centric. We’re in it for the long haul. Through good times and bad, we stick together because we believe in our product, our promise, and our people.
  • Team spirit. At Sana Commerce, everyone is eager to help their colleagues and success is always a team effort.
  • Learning mindset. Sana Commerce people are constantly looking to improve and challenge their existing knowledge base.

Job descriptions can be tough to interpret. Even if you may not tick all the boxes, please explain your motivation for the role of Head of Field Marketing in a cover letter, we strongly encourage you to apply if you still feel like you are a great match for this role. Apply now!

Additional Information