In Ovo is a pioneering company focused on enhancing animal welfare in the poultry industry through its innovative Ella® technology, which allows for precise in-ovo sexing of eggs with over 98% accuracy from day 9 of incubation. This solution addresses the ethical issue of chick culling by ensuring only female chicks are hatched, thus preventing the unnecessary killing of male chicks. With over 12 years of research and development, In Ovo has established itself as a leader in this field, currently operating in commercial hatcheries in the Netherlands and expanding its impact across Europe. The company has secured significant investments and recognition for its contributions to animal welfare and sustainability in poultry production.
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