About Mapiq

Mapiq is a new-generation Workplace Management Platform, that allows our customers to unify all their workplace data in one place, leverage AI to generate actionable Insights and directly launch initiatives to improve the employee experience with confidence.

Your role at Mapiq

As a Product Marketing Manager, you will coordinate and execute the go-to-market strategy for our new features. You will be the sole Product Marketing Manager, being part of the Marketing Team and working closely with the Product Success Squad and Product Team

Your most important responsibilities will be:

1. Go-to-market approach: Collaborate with the Product Success Squad, Marketing Team, and Product Team to build impactful go-to-market approaches, leveraging market insights and research to make our positioning differentiating.

Create and optimize marketing collateral, sales enablement assets, and training materials to educate both internal and external stakeholders on our (new) product features and their benefits.

We know our buyer personas and customer journeys, which you can use to ensure the messaging and value proposition are effectively distilled for each persona.

2. Content creation: Write and create compelling product marketing articles, blog posts, white papers, and other special-purpose content and videos.

3. Coordination: Drive and coordinate the go-to-market approach for our new features, ensuring alignment with the product roadmap.