Stage (Marketing) Category & Shopper Management

Do you want to get an unique opportunity to get to know the work of a category manager and learn how to translate data into essential category insights? Do you want to understand the dynamics between a Retailer and a leading FMCG player? And are you a self-starter and an accurate person who is curious about Shopper behavior and Shopper Marketing? Then join our team and become our Category Management & Shopper Marketing Intern at our Danone organization in Rijswijk!

You will be part of the Category & Shopper Team of Danone NL, which is responsible for growing our share in Baby Nutrition, Dairy and Plant-Based with Category advise, Innovations and Shopper activations. During your internship you will get the chance to see how category management works and how shoppers behave when buying their Dairy, Plant-Based or Baby products across multiple channels. You will support the team on reporting and on working with different customers and shopper types. Your tasks will include finding solutions on how we can influence shopper behavior to raise the awareness of our products.

Your key responsibilities will also include the following:

• Monthly reporting and analyzing data;
• Deriving customer, shopper and category actionable insights from data;
• Translating insights into actions such as positioning on shelf, promotion plans and range assortment
• Help in creating and executing impactful Shopfloor activation across our categories
• Connecting with different internal departments such as Brand Managers and Account Managers

In addition to the above, you will also have the opportunity to be part of other projects that will be available during the internship period.

We are looking for a Bachelor/Master student in Business Administration, International Business or any other related studies to the previous ones. We expect you to be a good networker in which you are not afraid to connect with different people from various departments within the company. Furthermore, you have strong analytical skills and enjoy overcoming challenges. You are a self-starter who can work independently while still being a team-player. In addition you should be an accurate person who likes to handle a lot of data.

Next to this, there are a few hard requirements:

• You are enrolled at university during the whole period of the internship (if you are a non-EU citizen, you need to be enrolled at a Dutch university);
• You are fluent in English and Dutch – written and spoken;
• You can start as soon as possible for 5-6 months; 4-5 days per week (minimum 32 hours);
• Willing to travel or relocate close to Rijswijk (and Utrecht) for a minimum of 2 days a week (taking any possible COVID restriction into account).

Danone is a Top 10 FMCG player with leading and well known brands like Alpro, Activia, Nutrilon, Danoontje and Hipro. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies. Want to discover more about Danone in the Benelux? Check it out here.

You will be part of the Category & Shopper Team (11 people in total) with an open culture. As a team we work on multiple categories (Baby Nutrition, Dairy and Plant-Based. This team has varied experience within Category Management and Shopper Marketing, bringing unique point of views and a diverse learning opportunity for their future intern. You will be supervised by a mid career Category Manager, giving you the opportunity to learn on daily base by working closely together.

We Offer

Proactivity, empowerment, and diversity are the basis of Danone culture. You will be part of an international environment where every day can be a fresh adventure, full of new possibilities and opportunities to learn.

As our new Category & Shopper Intern, you will learn how to deliver data and how to translate it into actions to unlock growth opportunities. You will develop shopper insights within the dairy category across multiple channels and learn how we can influence their behavior Furthermore, you will have the unique opportunity to learn Category Management within a global FMCG which empowers the countries as a local region to make their own decisions to meet their local needs.

We offer a gross monthly internship allowance of 650,- plus reimbursement of home-work commuting cost in the Netherlands. Please do keep in mind that we do not offer relocation and/or accommodation benefits for students coming from abroad.

What’s next?

Hit the “apply now” button. The recruitment process for internships is as follows: Stage One – submit your application with your CV and Cover Letter; Stage Two – we will get to know you better through answering some questions which you will submit through video (or a written) format; Stage Three – we will invite you to an interview with your team. Please note that sometimes there are slight changes to this process.

To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our careers website.