Tracefy is a Dutch company in IoT for micro mobility run by a team of young professionals who want to contribute to social challenges like sustainable mobility, quality of the environment, security and health. Tracefy has transformed one of the most popular Dutch means of transport in a tool for smart mobility: the bicycle. Our combination of hardware (GPS module) and software connects E-bikes to the internet. The real-time location information provides a diversity of innovative functionalities and useful data. It can be used as theft protection, to plan service or bill rentals based on actual mileage.